An eye-catching window display can encourage people to come into your store when they have otherwise walked past. It is the most important marketing tool you have, in terms of turning passers-by into customers.
Your window display is important all-year-round – so take time to consider your marketing approach before you begin the task of designing your shopfront. Below are five reasons window displays being important for your business.
The positioning of key items at eye level is one of the most important things to consider when designing your shop front. The window display must target and entice the right people passing by, but not so much that it focuses on one specific type of customer. The trick is maintaining the right balance which comes through trial and error, testing what works and what doesn’t.
Don’t follow what everyone else is doing, for example, covering your window display with pumpkins and ghosts on Halloween is a common theme, that people will be desensitised to. To attract the right customers, you need to think outside the box and buck the trend. Being unique will help bring potential customers into your premises
Less is more when it comes to designing your window display. Piling everything in the window is only going to make it look cluttered. It will create the wrong message and do the opposite of what you’re trying to achieve. The best way is to rotate your products, for example, best selling items one week and then maybe what you have on offer the next.
Picking a theme ideally needs to match your business. A memorable and eye-catching display will pull customers in and help to drive sales. A powerful tool is to connect your business history with your products thus showcasing your personality. Creating ‘wow factor’ is often seen as the best way to bring new customers into your shop, so consider your target audience when picking your theme.
Designing the perfect window display is all about being creative. Make sure you use every tool at your disposal. If you’re a clothing brand you might use things like mannequins, lighting, and accessories. But make sure that they all fit together and complement your shop front, you don’t want to turn people away or have them confused by what your business is all about.
At R&M Shop Fronts we provide professional shop fronts that will instantly enhance your display and your business centre. Contact us here to speak to one of the team or request a free quote and find out how we can help transform your business.